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When we examine television advertising we once again find art and technology being used to create simulations that tell stories in an effort to evoke desired reactions from audiences. But in advertising we see a strange new cultural creation: the 20-second “cinematic” production full of dancing, singing and joke-telling characters playing physicians, housewives, and used car salesmen, with ultra-abbreviated plots and quick resolutions of conflict in which the characters overcome obstacles and fulfill their desires in record time with the help of the product. Continue reading